Demand generation19 August 20265 min read

Demand generation vs. lead generation: they aren’t the same

One asks how we capture demand. The other asks how we create it. B2B SaaS companies need both — and growth marketing connects the two.

Susan Truskey, founder of Growthifiers Written for B2B SaaS marketing and revenue leaders

One asks how we capture demand. The other asks how we create it. B2B SaaS companies need both — and growth marketing connects the two.

Susan Truskey, founder of Growthifiers

Susan Truskey, founder of Growthifiers

Twenty-plus years marketing software — from being the first marketer in a company to leading global teams of 22 at Microsoft. Growthifiers helps B2B SaaS companies start, fix and scale their marketing. More about Susan Truskey.

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Your SaaS doesn’t have a lead problem. It has a conversion problem.

When pipeline slows down, the instinct is almost always to buy more leads. But more leads don't fix a broken conversion engine — they just create more inefficiency, faster.
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Growth marketing in 2026 isn’t about doing more. It’s about doing less, better.

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Demand generation vs. growth marketing: what’s the difference?

Related, but not interchangeable. Where one ends and the other begins — and why the distinction changes how you budget.

Start. Fix. Scale.

  • Need to start creating demand?
  • Have marketing activity but not enough pipeline?
  • Ready to scale what's already producing revenue?

Let's find the biggest opportunity for growth – and go after it.

Book a Growth Call
susan@growthifiers.com 484.992.8831