/*
Theme Name: growthifiers
Theme URI: https://growthifiers.com/
Author: Zain Saeed
Description: Custom theme for Growthifiers, a B2B SaaS growth marketing consultancy. Built from the approved design mockup.
Version: 1.0.0
Requires at least: 6.0
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html
Text Domain: growthifiers
*/

*,*::before,*::after{box-sizing:border-box}
:root{
  --ink:#1C1E21; --ink-deep:#121417; --ink-2:#3C424A; --ink-3:#6B7280;
  --paper:#FFFFFF; --mist:#F5F6F8; --mist-2:#ECEEF1;
  --line:#E3E6EA; --line-soft:#EFF1F4; --line-dark:#2E3339;
  --flame:#EF5A0A; --flame-deep:#BC470A; --ember:#FF8E22; --tint:#FFF3EA;
  --sans:'Archivo','Helvetica Neue',Arial,sans-serif;
  --sec:clamp(76px,9vw,132px);
  --wrap:1240px;
  --r:4px;
}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
section[id],div[id]{scroll-margin-top:96px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation-duration:.01ms !important;transition-duration:.01ms !important}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);
  font-size:17px;line-height:1.62;font-weight:400;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4,p,figure,blockquote{margin:0}
ul,ol{margin:0;padding:0}
button{font:inherit;color:inherit}
:focus-visible{outline:3px solid var(--ember);outline-offset:3px;border-radius:2px}
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 18px;z-index:200}
.skip:focus{left:12px;top:12px}

/* ---------- layout ---------- */
.wrap{width:100%;max-width:var(--wrap);margin-inline:auto;padding-inline:28px}
@media(max-width:640px){.wrap{padding-inline:20px}}
.section{padding-block:var(--sec)}
.section--tight{padding-block:clamp(56px,6vw,84px)}
.section--mist{background:var(--mist)}
.section--ink{background:var(--ink);color:#fff}
.hair{height:1px;background:var(--line);border:0;margin:0}
.section--ink .hair{background:var(--line-dark)}

/* ---------- type ---------- */
.d1{font-size:clamp(2.7rem,5.6vw,4.5rem);line-height:.98;letter-spacing:-.038em;font-weight:600}
.d2{font-size:clamp(2rem,3.7vw,3.15rem);line-height:1.04;letter-spacing:-.032em;font-weight:600}
.d3{font-size:clamp(1.5rem,2.3vw,2rem);line-height:1.15;letter-spacing:-.025em;font-weight:600}
.d4{font-size:1.24rem;line-height:1.3;letter-spacing:-.015em;font-weight:600}
.lead{font-size:clamp(1.1rem,1.5vw,1.32rem);line-height:1.52;color:var(--ink-2);letter-spacing:-.01em}
.section--ink .lead{color:#C3C8CF}
.muted{color:var(--ink-3)}
.section--ink .muted{color:#9AA1AA}
.measure{max-width:62ch}
.measure-s{max-width:48ch}
.serif{font-size:1.1rem;line-height:1.7}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-weight:600;font-size:.985rem;letter-spacing:0;padding:15px 26px;border-radius:var(--r);
  border:1px solid transparent;text-decoration:none;cursor:pointer;transition:background .22s ease,color .22s ease,border-color .22s ease,transform .22s ease}
.btn:hover{transform:translateY(-1px)}
.btn--primary{background:var(--ink);color:#fff}
.btn--primary:hover{background:var(--flame-deep)}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn--ghost:hover{border-color:var(--ink);background:var(--ink);color:#fff}
.btn--ember{background:var(--ember);color:var(--ink-deep)}
.btn--ember:hover{background:#fff}
.btn--outline-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.28)}
.btn--outline-light:hover{background:#fff;color:var(--ink);border-color:#fff}
.btn--sm{padding:11px 18px;font-size:.9rem}
.tlink{display:inline-block;font-weight:600;color:var(--flame-deep);text-decoration:none;
  border-bottom:1px solid rgba(188,71,10,.35);padding-bottom:2px;transition:border-color .2s ease}
.tlink:hover{border-color:var(--flame-deep)}
.section--ink .tlink{color:var(--ember);border-bottom-color:rgba(255,142,34,.4)}
.section--ink .tlink:hover{border-color:var(--ember)}

/* ---------- brand lockup ---------- */
.logo{display:inline-flex;align-items:center;text-decoration:none}
.logo-img{height:38px;width:auto;display:block}
@media(max-width:600px){.logo-img{height:32px}}

/* ---------- header ---------- */
.site-head{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.6) blur(12px);
  border-bottom:1px solid transparent;transition:border-color .25s ease,box-shadow .25s ease}
.site-head.is-stuck{border-bottom-color:var(--line)}
.head-in{display:flex;align-items:center;gap:32px;min-height:78px}
.nav{display:flex;align-items:center;gap:30px;margin-left:auto}
.nav a{text-decoration:none;font-weight:500;font-size:.98rem;color:var(--ink-2);position:relative;padding-block:6px}
.nav a::after{content:"";position:absolute;left:0;right:100%;bottom:0;height:2px;background:var(--flame);transition:right .28s ease}
.nav a:hover{color:var(--ink)}
.nav a:hover::after,.nav a[aria-current="page"]::after{right:0}
.nav a[aria-current="page"]{color:var(--ink);font-weight:600}
.head-cta{display:flex;align-items:center;gap:14px;margin-left:8px}
.head-tel{font-weight:600;font-size:.95rem;text-decoration:none;color:var(--ink-2);white-space:nowrap}
.head-tel:hover{color:var(--flame-deep)}
.burger{display:none;margin-left:auto;width:46px;height:46px;background:none;border:1px solid var(--line);
  border-radius:var(--r);align-items:center;justify-content:center;cursor:pointer}
.burger i{display:block;width:19px;height:1.5px;background:var(--ink);position:relative;transition:background .2s}
.burger i::before,.burger i::after{content:"";position:absolute;left:0;width:19px;height:1.5px;background:var(--ink);transition:transform .28s ease}
.burger i::before{top:-6px}.burger i::after{top:6px}
.burger[aria-expanded="true"] i{background:transparent}
.burger[aria-expanded="true"] i::before{transform:translateY(6px) rotate(45deg)}
.burger[aria-expanded="true"] i::after{transform:translateY(-6px) rotate(-45deg)}
.mnav{display:none;border-top:1px solid var(--line);background:#fff}
.mnav.is-open{display:block}
.mnav ul{list-style:none;padding:10px 0 20px}
.mnav ul a{display:block;padding:15px 0;text-decoration:none;font-size:1.25rem;font-weight:600;letter-spacing:-.02em;border-bottom:1px solid var(--line-soft)}
.mnav .btn{justify-content:center}
.mnav .btn{width:100%;margin-top:20px}
@media(max-width:960px){.nav,.head-cta{display:none}.burger{display:flex}.head-in{min-height:68px}}

/* ---------- hero ---------- */
.hero{padding-top:clamp(40px,4.4vw,66px);padding-bottom:clamp(52px,5.6vw,88px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.06fr) minmax(0,.94fr);gap:clamp(36px,5vw,72px);align-items:start}
.hero-note{text-align:center;margin-top:clamp(20px,2.4vw,30px);margin-inline:auto;max-width:62ch;
  color:var(--ink-3);font-size:clamp(1rem,1.2vw,1.1rem)}
.hero-note strong{color:var(--ink);font-weight:600}
.hero-note+.hero-note{margin-top:2px}
.hero-acts{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:clamp(28px,3.2vw,38px)}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr;gap:44px}}

/* ---------- media ---------- */
.media{position:relative;overflow:hidden;background:var(--mist-2);border-radius:6px}
.media img{width:100%;height:100%;object-fit:cover;display:block}
.media--wide{aspect-ratio:16/9}
.media--tall{aspect-ratio:4/5}
.media--card{aspect-ratio:16/10}

/* full-bleed image band */
.band{position:relative;overflow:hidden;display:grid;align-items:end;min-height:clamp(360px,44vw,560px)}
.band>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.band::after{content:"";position:absolute;inset:0;
  background:linear-gradient(96deg,rgba(16,18,21,.9) 0%,rgba(16,18,21,.72) 42%,rgba(16,18,21,.3) 100%)}
.band .wrap{position:relative;z-index:1;padding-block:clamp(44px,6vw,80px);color:#fff}
.band h2{font-size:clamp(1.9rem,3.8vw,3.1rem);line-height:1.06;letter-spacing:-.032em;font-weight:600;max-width:21ch}
.band p{margin-top:16px;max-width:52ch;color:#D3D8DE;font-size:1.06rem}
.band .band-sub{margin-top:clamp(10px,1.2vw,16px);max-width:26ch;color:#fff;font-weight:600;
  font-size:clamp(1.2rem,2.2vw,1.85rem);line-height:1.16;letter-spacing:-.026em}
.band .btn{margin-top:28px}

/* hero */
.hero-top{max-width:1000px;margin-inline:auto}
.hero-top .d1{text-align:center;max-width:none}
.hbr{display:inline}
@media(max-width:760px){.hbr{display:none}}
.hero-sub{text-align:center;margin-top:clamp(18px,2.2vw,26px);margin-inline:auto;max-width:64ch;
  font-size:clamp(1.1rem,1.5vw,1.32rem);line-height:1.52;letter-spacing:-.01em;color:var(--ink-2)}

/* ---------- section heading block ---------- */
.shead{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.85fr);gap:clamp(24px,4vw,64px);align-items:end}
.shead p{color:var(--ink-2)}
.section--ink .shead p{color:#B9BFC7}
@media(max-width:860px){.shead{grid-template-columns:1fr;align-items:start;gap:20px}}
.shead--center{grid-template-columns:1fr;text-align:center;justify-items:center}
.shead--center p{max-width:72ch}

/* ---------- start / fix / scale ---------- */
.sfs{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(18px,2.4vw,30px);
  margin-top:clamp(36px,4.4vw,56px)}
/* each step is its own card so the three read as distinct blocks, not columns of text */
.sfs li{display:block;background:var(--mist);border:1px solid var(--line);border-radius:12px;
  padding:clamp(16px,1.8vw,22px);
  box-shadow:0 1px 2px rgba(28,30,33,.05),0 16px 32px -22px rgba(28,30,33,.45);
  transition:transform .25s cubic-bezier(.2,.7,.3,1),box-shadow .25s ease,border-color .25s ease}
.sfs li:hover{transform:translateY(-4px);border-color:var(--ember);
  box-shadow:0 1px 2px rgba(28,30,33,.06),0 28px 48px -26px rgba(28,30,33,.5)}
.sfs-box{background:linear-gradient(140deg,var(--ember),var(--flame));color:#fff;border-radius:var(--r);
  display:grid;place-items:center;min-height:clamp(80px,8.5vw,116px);padding:16px;
  font-size:clamp(1.25rem,2vw,1.75rem);font-weight:600;letter-spacing:.03em;line-height:1}
.sfs h3{margin-top:clamp(18px,2vw,24px);font-size:clamp(1.06rem,1.45vw,1.24rem);font-weight:600;
  letter-spacing:-.022em;line-height:1.26}
.sfs-q{margin-top:10px;font-size:1.04rem;color:var(--ink-2)}
.sfs-body{margin-top:10px;font-size:.97rem;line-height:1.6;color:var(--ink-2)}
@media(max-width:860px){.sfs{grid-template-columns:1fr;gap:28px}.sfs-box{min-height:74px}}
.sfs-note{margin-top:clamp(36px,4.4vw,58px);text-align:center}
.sfs-note-1{font-size:clamp(1.15rem,1.9vw,1.55rem);font-weight:600;letter-spacing:-.025em}
.sfs-eq{margin-top:10px;font-size:clamp(1.6rem,3.2vw,2.5rem);font-weight:600;color:var(--flame-deep);
  letter-spacing:-.032em;line-height:1.1}

/* ---------- faq ---------- */
.faq{margin-top:clamp(34px,4vw,52px);border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 44px 22px 0;position:relative;
  font-size:clamp(1.05rem,1.6vw,1.22rem);font-weight:600;letter-spacing:-.02em;line-height:1.35}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:6px;top:calc(50% - 1px);width:15px;height:2px;background:var(--ink-3);transition:background .2s}
.faq summary::before{content:"";position:absolute;right:12.5px;top:calc(50% - 8px);width:2px;height:16px;background:var(--ink-3);transition:transform .28s ease,opacity .2s}
.faq details[open] summary::before{transform:scaleY(0);opacity:0}
.faq details[open] summary::after{background:var(--flame)}
.faq .ans{padding:0 0 26px;max-width:70ch;color:var(--ink-2)}
.faq .ans p+p{margin-top:12px}
.faq .ans ul{list-style:none;display:grid;gap:9px;margin:14px 0}
.faq .ans li{position:relative;padding-left:22px}
.faq .ans li::before{content:"";position:absolute;left:0;top:.74em;width:12px;height:1.5px;background:var(--ember)}

/* ---------- cta band ---------- */
.cta{background:var(--ink);color:#fff;position:relative;overflow:hidden}
.cta .glow{position:absolute;right:-12%;top:-40%;width:660px;height:660px;border-radius:50%;
  background:radial-gradient(circle,rgba(239,90,10,.28),rgba(239,90,10,0) 62%);pointer-events:none}
.cta .wrap{position:relative}
.cta-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:end}
.cta h2{font-size:clamp(2rem,4vw,3.3rem);line-height:1.04;letter-spacing:-.034em;font-weight:600;max-width:15ch}
.cta h2 .grow{color:var(--ember)}
.cta .paths{list-style:none;display:grid;gap:0;margin-top:30px}
.cta .paths li{padding:14px 0;border-top:1px solid rgba(255,255,255,.13);color:#C9CED5;font-size:1.02rem}
.cta .paths li:last-child{border-bottom:1px solid rgba(255,255,255,.13)}
.cta .paths b{color:#fff;font-weight:600}
.cta .sig{font-size:clamp(1.2rem,2vw,1.55rem);font-weight:600;letter-spacing:-.03em;margin-bottom:22px}
.cta-acts{display:flex;flex-wrap:wrap;gap:12px}
.cta-contact{margin-top:26px;display:grid;gap:6px;font-size:.98rem;color:#AEB5BE}
.cta-contact a{color:#fff;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.25)}
.cta-contact a:hover{border-color:var(--ember);color:var(--ember)}
@media(max-width:860px){.cta-grid{grid-template-columns:1fr;gap:36px;align-items:start}}

/* ---------- footer ---------- */
.site-foot{background:var(--ink-deep);color:#C3C8CF;padding-top:clamp(56px,6vw,84px)}
.foot-top{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1.9fr);gap:clamp(32px,5vw,72px);
  padding-bottom:clamp(40px,5vw,60px);border-bottom:1px solid var(--line-dark)}
.foot-blurb{margin-top:18px;max-width:36ch;font-size:.98rem;line-height:1.6}
.foot-cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}
.foot-cols h3{font-size:.85rem;font-weight:600;color:#7F868F;margin-bottom:14px;letter-spacing:.01em}
.foot-cols ul{list-style:none;display:grid;gap:10px}
.foot-cols a{text-decoration:none;font-size:.97rem;color:#D3D8DE}
.foot-cols a:hover{color:var(--ember)}
.news{margin-top:clamp(36px,4vw,50px);padding-bottom:clamp(36px,4vw,50px);border-bottom:1px solid var(--line-dark);
  display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(24px,4vw,60px);align-items:center}
.news h3{font-size:clamp(1.2rem,2vw,1.6rem);letter-spacing:-.028em;color:#fff;font-weight:600}
.news p{margin-top:8px;font-size:.97rem;max-width:44ch}
.nform{display:flex;gap:10px;flex-wrap:wrap}
.nform label{position:absolute;left:-9999px}
.nform input{flex:1 1 240px;background:rgba(255,255,255,.05);border:1px solid var(--line-dark);color:#fff;
  padding:15px 16px;border-radius:var(--r);font:inherit;font-size:.98rem}
.nform input::placeholder{color:#7F868F}
.nform input:focus{border-color:var(--ember);outline:none;background:rgba(255,255,255,.08)}
.foot-bot{display:flex;flex-wrap:wrap;gap:14px 28px;align-items:center;justify-content:space-between;padding:26px 0 32px;font-size:.88rem;color:#7F868F}
.foot-bot ul{list-style:none;display:flex;flex-wrap:wrap;gap:20px}
.foot-bot a{text-decoration:none}
.foot-bot a:hover{color:var(--ember)}
.socials{display:flex;gap:10px}
.socials a{width:38px;height:38px;border:1px solid var(--line-dark);border-radius:var(--r);display:grid;place-items:center;transition:border-color .2s,background .2s}
.socials a:hover{border-color:var(--ember);background:rgba(255,142,34,.1)}
.socials svg{width:17px;height:17px;fill:#C3C8CF}
.socials a:hover svg{fill:var(--ember)}
@media(max-width:860px){.foot-top,.news{grid-template-columns:1fr}.foot-cols{grid-template-columns:repeat(2,1fr)}}
@media(max-width:460px){.foot-cols{grid-template-columns:1fr}}

/* ---------- page header (inner pages) ---------- */
.phead{padding-top:clamp(40px,5vw,68px);padding-bottom:clamp(34px,4vw,54px);border-bottom:1px solid var(--line)}
.reals{list-style:none;display:grid;gap:9px;margin-top:20px}
.reals li{position:relative;padding-left:24px;font-size:1.06rem;font-weight:600;letter-spacing:-.018em;color:var(--ink)}
.reals li::before{content:"";position:absolute;left:0;top:.66em;width:14px;height:2px;background:var(--flame)}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:.87rem;color:var(--ink-3);margin-bottom:20px}
.crumbs a{text-decoration:none}
.crumbs a:hover{color:var(--flame-deep)}
.crumbs span[aria-hidden]{color:#B9BFC7}

/* ---------- forms ---------- */
.form{display:grid;gap:16px}
.field{display:grid;gap:7px}
.field label{font-size:.9rem;font-weight:600;color:var(--ink-2)}
.field input,.field textarea,.field select{font:inherit;font-size:1rem;padding:14px 15px;border:1px solid var(--line);
  border-radius:var(--r);background:#fff;color:var(--ink);width:100%}
.field textarea{min-height:130px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--flame);box-shadow:0 0 0 3px rgba(239,90,10,.14)}
.field .hint{font-size:.84rem;color:var(--ink-3)}
.f2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:600px){.f2{grid-template-columns:1fr}}

/* ---------- utilities ---------- */
.stack-s>*+*{margin-top:12px}
.stack>*+*{margin-top:20px}
.stack-l>*+*{margin-top:34px}
.mt-s{margin-top:14px}.mt{margin-top:26px}.mt-l{margin-top:clamp(34px,4vw,52px)}
.center{text-align:center}
/* ---------- insights index ---------- */
.topicbar{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}
.tpill{background:#fff;border:1px solid var(--line);border-radius:999px;padding:9px 16px;font-size:.92rem;
  font-weight:500;color:var(--ink-2);cursor:pointer;text-decoration:none;transition:border-color .2s,background .2s,color .2s}
.tpill:hover{border-color:var(--ink);color:var(--ink)}
.tpill[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.feature{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:clamp(28px,4vw,60px);align-items:center}
.feature .media{border:1px solid var(--line)}
.feature h2{font-size:clamp(1.7rem,3vw,2.6rem);letter-spacing:-.032em;line-height:1.1;font-weight:600;max-width:18ch}
.feature h2 a{text-decoration:none}
.feature h2 a:hover{color:var(--flame-deep)}
.feature p{margin-top:14px;color:var(--ink-2);max-width:54ch}
@media(max-width:860px){.feature{grid-template-columns:1fr}}
.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3vw,40px) clamp(24px,3vw,40px);margin-top:clamp(30px,4vw,44px)}
.card{display:block;text-decoration:none;border-top:1px solid var(--line);padding-top:20px}
.card .media{border:1px solid var(--line);margin-bottom:18px}
.card h3{font-size:1.18rem;letter-spacing:-.024em;line-height:1.24;font-weight:600}
.card:hover h3{color:var(--flame-deep)}
.card p{margin-top:9px;font-size:.95rem;color:var(--ink-3);line-height:1.52}
.card[hidden]{display:none}
@media(max-width:900px){.cards{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:600px){.cards{grid-template-columns:1fr}}
.hubs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(22px,3vw,36px);margin-top:clamp(30px,4vw,44px)}
.hub{border:1px solid var(--line);border-radius:6px;padding:26px;background:#fff}
.hub h3{font-size:1.16rem;letter-spacing:-.022em;font-weight:600}
.hub p{margin-top:8px;font-size:.96rem;color:var(--ink-3)}
.hub ul{list-style:none;margin-top:16px;display:grid;gap:9px}
.hub li a{font-size:.96rem;text-decoration:none;color:var(--ink-2);border-bottom:1px solid transparent}
.hub li a:hover{color:var(--flame-deep);border-color:currentColor}
@media(max-width:760px){.hubs{grid-template-columns:1fr}}

/* ---------- article ---------- */
.progress{position:fixed;top:0;left:0;height:3px;background:var(--flame);width:0;z-index:120;transition:width .1s linear}
.art-head{padding-top:clamp(32px,4vw,54px)}
.art-head h1{font-size:clamp(2.1rem,4.4vw,3.5rem);line-height:1.04;letter-spacing:-.034em;font-weight:600;max-width:21ch}
.art-head .stand{margin-top:22px;font-size:clamp(1.15rem,1.7vw,1.4rem);line-height:1.5;color:var(--ink-2);max-width:60ch}
.byline{margin-top:28px;padding-top:20px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:12px 24px;align-items:center;font-size:.93rem;color:var(--ink-3)}
.byline b{color:var(--ink);font-weight:600}
.art-hero{margin-top:clamp(26px,3.5vw,42px);aspect-ratio:16/6;border:1px solid var(--line)}
.art-wrap{max-width:1080px}
.art-grid{display:grid;grid-template-columns:minmax(0,210px) minmax(0,1fr);gap:clamp(28px,5vw,70px);padding-top:clamp(36px,4vw,56px);padding-bottom:clamp(52px,6vw,84px);align-items:start}
.toc{position:sticky;top:104px}
.toc h2{font-size:.85rem;font-weight:600;color:var(--ink-3);margin-bottom:14px}
.toc ol{list-style:none;display:grid;gap:2px;counter-reset:t}
.toc a{display:block;text-decoration:none;font-size:.93rem;color:var(--ink-3);padding:7px 0 7px 14px;border-left:2px solid var(--line);line-height:1.38;transition:color .2s,border-color .2s}
.toc a:hover{color:var(--ink)}
.toc a.on{color:var(--ink);border-color:var(--flame);font-weight:600}
.prose{max-width:68ch;font-size:1.16rem;line-height:1.74;color:#25292E}
.prose p+p{margin-top:22px}
.prose h2{font-family:var(--sans);font-size:clamp(1.45rem,2.3vw,1.95rem);letter-spacing:-.028em;line-height:1.18;
  font-weight:600;color:var(--ink);margin-top:clamp(40px,4vw,56px);margin-bottom:16px}
.prose h3{font-family:var(--sans);font-size:1.22rem;letter-spacing:-.02em;font-weight:600;color:var(--ink);margin-top:32px;margin-bottom:10px}
.prose ul{list-style:none;margin-top:18px;display:grid;gap:11px}
.prose ul li{position:relative;padding-left:24px}
.prose ul li::before{content:"";position:absolute;left:0;top:.72em;width:10px;height:2px;background:var(--flame)}
.prose blockquote{margin:clamp(30px,4vw,42px) 0;padding-left:26px;border-left:3px solid var(--flame);
  font-size:clamp(1.3rem,2.2vw,1.65rem);line-height:1.36;letter-spacing:-.016em;color:var(--ink)}
.prose strong{font-weight:600;color:var(--ink)}
.prose a{color:var(--flame-deep)}
.takeaway{margin:clamp(32px,4vw,46px) 0;background:var(--mist);border:1px solid var(--line);border-radius:6px;padding:26px 28px;font-family:var(--sans)}
.takeaway h2{margin:0 0 14px;font-size:1.06rem;letter-spacing:-.018em}
.takeaway ul{margin:0;display:grid;gap:10px;font-size:1rem;line-height:1.55;color:var(--ink-2)}
.inline-cta{margin:clamp(34px,4vw,48px) 0;border-top:2px solid var(--ink);border-bottom:1px solid var(--line);
  padding:26px 0;font-family:var(--sans);display:grid;grid-template-columns:minmax(0,1fr) auto;gap:22px;align-items:center}
.inline-cta p{font-size:1.06rem;font-weight:500;letter-spacing:-.015em;max-width:44ch;color:var(--ink)}
@media(max-width:640px){.inline-cta{grid-template-columns:1fr}}
.author{margin-top:clamp(40px,4vw,56px);padding-top:28px;border-top:1px solid var(--line);
  display:grid;grid-template-columns:56px minmax(0,1fr);gap:20px;font-family:var(--sans)}
.author .avatar{width:56px;height:56px;font-size:1.2rem}
.author h2{font-size:1.08rem;letter-spacing:-.018em;font-weight:600}
.author p{margin-top:8px;font-size:.98rem;color:var(--ink-2);max-width:60ch}
@media(max-width:1000px){.art-grid{grid-template-columns:1fr}.toc{position:static;border-bottom:1px solid var(--line);padding-bottom:22px}
.toc ol{grid-template-columns:repeat(2,1fr);display:grid}}
@media(max-width:560px){.toc ol{grid-template-columns:1fr}}

/* ---------- about ---------- */
.about-grid{display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:clamp(32px,5vw,76px);align-items:start}
@media(max-width:860px){.about-grid{grid-template-columns:1fr}}
.portrait{position:sticky;top:104px;border:1px solid var(--line);border-radius:6px;overflow:hidden;background:var(--mist)}
.portrait img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}
.portrait figcaption{padding:14px 18px;border-top:1px solid var(--line);font-size:.85rem;color:var(--ink-3);background:#fff}
@media(max-width:860px){.portrait{position:static;max-width:420px}}
.contact-grid{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(30px,5vw,70px);align-items:start}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}}
.contact-lines{list-style:none;display:grid;border-top:1px solid var(--line);margin-top:26px}
.contact-lines li{padding:16px 0;border-bottom:1px solid var(--line)}
.contact-lines span{display:block;font-size:.85rem;color:var(--ink-3);margin-bottom:3px}
.contact-lines a,.contact-lines b{font-size:1.06rem;font-weight:600;letter-spacing:-.018em;text-decoration:none;color:var(--ink)}
.contact-lines a:hover{color:var(--flame-deep)}

.hero-fade{opacity:0;transform:translateY(14px);animation:rise .7s cubic-bezier(.2,.7,.3,1) forwards}
.hero-fade:nth-child(2){animation-delay:.07s}
@keyframes rise{to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){.hero-fade{opacity:1;transform:none;animation:none}}

/* ---------- wp admin bar offset ---------- */
.admin-bar .site-head{top:32px}
.admin-bar .toc{top:136px}
.admin-bar .portrait{top:136px}
@media screen and (max-width:782px){.admin-bar .site-head{top:46px}}
.wp-block-image img{max-width:100%;height:auto}

/* ---------- shared: avatar, post meta, thumbnails, article prose ---------- */
.avatar{width:44px;height:44px;border-radius:50%;background:linear-gradient(140deg,#FF8E22,#EF5A0A);
  display:grid;place-items:center;color:#fff;font-weight:700;font-size:1rem;letter-spacing:-.02em;flex:none}
img.avatar{display:block;object-fit:cover}
.meta{display:flex;gap:14px;align-items:center;font-size:.82rem;color:var(--ink-3);margin-bottom:12px}
.topic{display:inline-block;font-size:.78rem;font-weight:600;color:var(--flame-deep);
  background:var(--tint);border-radius:999px;padding:4px 11px;letter-spacing:-.005em}
.media img{transition:transform .55s cubic-bezier(.2,.7,.3,1)}
.card:hover .media img,.feature a:hover .media img{transform:scale(1.035)}

/* ================= round 3 reflow ================= */


/* section 1: customer-journey split */
.jrny{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.92fr);gap:clamp(30px,5vw,68px);
  align-items:center;margin-top:clamp(34px,4vw,52px)}
@media(max-width:900px){.jrny{grid-template-columns:1fr;gap:32px}}
.jrny-claim{margin-top:18px;font-size:clamp(1.4rem,2.6vw,2.05rem);font-weight:600;letter-spacing:-.03em;
  line-height:1.12;color:var(--flame-deep)}
.jrny-intro{margin-top:20px;color:var(--ink-2)}
.jrny-list{list-style:none;display:grid;gap:0;margin-top:12px;border-top:1px solid var(--line)}
.jrny-list li{position:relative;padding:13px 0 13px 26px;border-bottom:1px solid var(--line);
  font-size:1.03rem;color:var(--ink-2)}
.jrny-list li::before{content:"";position:absolute;left:0;top:1.35em;width:13px;height:2px;background:var(--flame)}
.jrny-close{margin-top:22px;color:var(--ink-2)}
.jrny .media--card{aspect-ratio:4/3;border-radius:10px}

/* start / fix / scale: extra "what that looks like" line */
.sfs-do{margin-top:12px;padding-top:12px;border-top:1px solid var(--line);
  font-size:.97rem;line-height:1.6;color:var(--ink-2)}
.sfs-do strong{color:var(--ink);font-weight:600}

/* section 3: how demand becomes revenue */

/* the banner, rebuilt: copy on a solid panel, photo beside it - never text over a busy image */
.banner{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,1fr);background:var(--ink);color:#fff;
  align-items:stretch;overflow:hidden}
.banner-copy{display:grid;align-items:center;padding:clamp(44px,6vw,92px) 0}
.banner-inner{width:100%;max-width:640px;margin-left:auto;padding-inline:clamp(20px,4vw,64px)}
.banner h2{max-width:18ch}
.banner-lead{margin-top:18px;color:#C9CED5;font-size:clamp(1.05rem,1.35vw,1.18rem);max-width:46ch}
.banner-list{list-style:none;display:grid;margin-top:26px;border-top:1px solid rgba(255,255,255,.14)}
.banner-list li{position:relative;padding:14px 0 14px 28px;border-bottom:1px solid rgba(255,255,255,.14);
  color:#E4E7EB;font-size:1.02rem}
.banner-list li::before{content:"";position:absolute;left:0;top:1.42em;width:14px;height:2px;background:var(--ember)}
.banner-copy p{margin-top:16px;color:#AEB5BE;font-size:1rem;line-height:1.62;max-width:52ch}
.banner-copy p.banner-claim{margin-top:24px;color:var(--ember);font-weight:600;max-width:20ch;
  font-size:clamp(1.7rem,3.4vw,2.75rem);letter-spacing:-.032em;line-height:1.1}
.banner-media{position:relative;min-height:clamp(340px,40vw,560px)}
.banner-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
@media(max-width:900px){
  .banner{grid-template-columns:1fr}
  .banner-inner{max-width:none;margin-left:0;padding-inline:0}
  .banner-copy{padding:clamp(40px,7vw,60px) 20px}
  .banner-media{min-height:280px;order:-1}
}

/* closing cta */
.cta .paths li{padding:14px 0;border-top:1px solid rgba(255,255,255,.13);color:#C9CED5;font-size:1.04rem}
.cta-claim{font-size:clamp(1.3rem,2.2vw,1.8rem);font-weight:600;letter-spacing:-.028em;line-height:1.18;
  margin-bottom:26px}

/* ---------- hero: split (copy left, tall photo right) ---------- */
.hero{position:relative;overflow:hidden;
  background:linear-gradient(118deg,var(--tint) 0%,#FFF8F2 42%,var(--paper) 74%)}
.hero-glow{position:absolute;left:-14%;top:-46%;width:min(820px,90%);aspect-ratio:1;
  background:radial-gradient(circle,rgba(255,142,34,.24) 0%,rgba(255,142,34,.06) 44%,transparent 68%);pointer-events:none}
.hero .wrap{position:relative}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,.98fr);
  gap:clamp(34px,5vw,62px);align-items:center;padding-block:clamp(40px,5vw,70px)}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font-size:.78rem;font-weight:600;
  letter-spacing:.09em;text-transform:uppercase;color:var(--flame-deep)}
.eyebrow i{display:block;width:26px;height:2px;background:var(--ember)}
.hero-copy .d1{margin-top:16px;text-align:left;max-width:none;
  font-size:clamp(2.15rem,3.9vw,3.5rem);line-height:1.02}
.hero-sub{text-align:left;margin-top:18px;margin-inline:0;max-width:36ch;
  font-size:clamp(1.08rem,1.4vw,1.24rem);line-height:1.5;letter-spacing:-.01em;color:var(--ink-2)}
.hero-note{text-align:left;margin-top:15px;margin-inline:0;max-width:46ch;
  color:var(--ink-3);font-size:clamp(.98rem,1.1vw,1.03rem);line-height:1.6}
.hero-note+.hero-note{margin-top:11px}
.hero-note strong{color:var(--ink);font-weight:600}
.hero-acts{display:flex;flex-wrap:wrap;justify-content:flex-start;gap:12px;margin-top:clamp(24px,2.8vw,32px)}
.hero-shotwrap{position:relative}
.hero-shot{aspect-ratio:1/1;border-radius:14px;overflow:hidden;
  box-shadow:0 26px 60px -30px rgba(28,30,33,.5)}
.hero-shot img{width:100%;height:100%;object-fit:cover}
.hero-chip{position:absolute;left:-26px;bottom:26px;background:#fff;border-radius:10px;
  padding:15px 19px;box-shadow:0 14px 34px -14px rgba(28,30,33,.42);display:grid;gap:3px;max-width:78%}
.hero-chip b{font-size:clamp(1.15rem,1.7vw,1.45rem);letter-spacing:-.03em;color:var(--flame-deep);line-height:1.1}
.hero-chip span{font-size:.79rem;color:var(--ink-3);line-height:1.4}
@media(max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:34px;padding-block:clamp(32px,6vw,48px)}
  .hero-shot{aspect-ratio:4/3}
  .hero-chip{left:16px;bottom:16px;max-width:calc(100% - 32px)}
}
@media(max-width:480px){
  .hero-chip{position:static;margin-top:14px;max-width:none;box-shadow:0 10px 26px -14px rgba(28,30,33,.3)}
}

/* FAQs page: the accordion is the whole section, so it needs no extra top gap */
.faq-page .faq{margin-top:0}

/* long unbreakable strings (the email) must not push the footer columns wide */
.foot-cols a,.foot-cols li,.cta-contact a{overflow-wrap:anywhere}
/* keep the 3-up footer columns out of the squeezed 861-960px band */
@media(max-width:960px){.foot-cols{grid-template-columns:repeat(2,1fr)}}

/* ---------- section 1 on the dark panel ---------- */
.section--ink .jrny-claim{color:var(--ember)}
.section--ink .jrny-intro{color:#C3C8CF}
.section--ink .jrny-close{color:#AEB5BE}
.section--ink .jrny-list{border-top-color:rgba(255,255,255,.14)}
.section--ink .jrny-list li{border-bottom-color:rgba(255,255,255,.14);color:#E4E7EB}
.section--ink .jrny .media{background:rgba(255,255,255,.06)}

/* ---------- section 3: one numbered statement after another, in order ---------- */
.pillars{list-style:none;display:grid;gap:0;margin-top:clamp(28px,3.4vw,44px);padding:0}
.pillars li{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(18px,3vw,46px);
  align-items:start;padding:clamp(24px,3vw,36px) 0;border-top:1px solid var(--line)}
/* no rule above the first item so it flows on from the section above */
.pillars li:first-child{border-top:0;padding-top:0}
.pillars li:last-child{border-bottom:1px solid var(--line)}
.pillars-n{font-size:clamp(1.5rem,2.8vw,2.2rem);font-weight:600;line-height:1;
  color:var(--ember);letter-spacing:-.03em;font-variant-numeric:tabular-nums;min-width:2.4ch}
.pillars-n::before{content:"0" counter(pn)}
.pillars{counter-reset:pn}
.pillars li{counter-increment:pn}
.pillars h3{font-size:clamp(1.22rem,2vw,1.62rem);font-weight:600;letter-spacing:-.026em;line-height:1.2}
.pillars p{margin-top:13px;color:var(--ink-2);line-height:1.62;max-width:78ch}
.pillars p+p{margin-top:11px}
@media(max-width:640px){
  .pillars li{grid-template-columns:1fr;gap:8px;padding:24px 0}
  .pillars-n{font-size:1.35rem}
}

/* --- contact form: required markers, status message, spam honeypot --- */
.req{color:var(--flame);font-weight:600}
.reqnote{font-size:.9rem;color:var(--ink-3);margin-bottom:4px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.formnote{border-radius:6px;padding:14px 16px;margin-bottom:18px;font-size:.98rem;line-height:1.5}
.formnote--ok{background:#ECFAF0;border:1px solid #BFE6CB;color:#1C5731}
.formnote--bad{background:var(--tint);border:1px solid #F5C9A8;color:#8A3B06}