Growth strategy22 July 20265 min read

Demand generation vs. growth marketing: what’s the difference?

Related, but not interchangeable. Where one ends and the other begins — and why the distinction changes how you budget.

Related, but not interchangeable. Where one ends and the other begins — and why the distinction changes how you budget.

Susan Truskey, founder of Growthifiers

Susan Truskey, founder of Growthifiers

Twenty-plus years marketing software — from being the first marketer in a company to leading global teams of 22 at Microsoft. Growthifiers helps B2B SaaS companies start, fix and scale their marketing. More about Susan Truskey.

Start. Fix. Scale.

  • Need to start creating demand?
  • Have marketing activity but not enough pipeline?
  • Ready to scale what's already producing revenue?

Let's find the biggest opportunity for growth – and go after it.