Demand generation vs. growth marketing: what’s the difference?
Related, but not interchangeable. Where one ends and the other begins — and why the distinction changes how you budget.
Susan Truskey, founder of GrowthifiersWritten for B2B SaaS marketing and revenue leaders
Related, but not interchangeable. Where one ends and the other begins — and why the distinction changes how you budget.
Susan Truskey, founder of Growthifiers
Twenty-plus years marketing software — from being the first marketer in a company to leading global teams of 22 at Microsoft. Growthifiers helps B2B SaaS companies start, fix and scale their marketing. More about Susan Truskey.