What ‘qualified’ should actually mean before sales and marketing argue about it

Most pipeline disputes are definition disputes. A simple way to agree on qualification that survives a bad quarter.

Susan Truskey, founder of Growthifiers Written for B2B SaaS marketing and revenue leaders

Most pipeline disputes are definition disputes. A simple way to agree on qualification that survives a bad quarter.

Susan Truskey, founder of Growthifiers

Twenty-plus years marketing software — from being the first marketer in a company to leading global teams of 22 at Microsoft. Growthifiers helps B2B SaaS companies start, fix and scale their marketing. More about Susan Truskey.

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Start. Fix. Scale.

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susan@growthifiers.com 484.992.8831